Technology

COLTECH is Set to Transform the Media Ratings Industry

COLTECH is Set to Transform the Media Ratings Industry

The media industry of Pakistan, at present is using obsolete technology for measuring the viewership trends across different channels. “The People Meter System” is currently employed in Pakistan as a tool to identify which TV channel is being watched by a sample of audience at a particular time. The tools installed for the rating system are neither valid nor credible, hence, the entire exercise appears to be complex and vague. Thus there exist a huge gap in the media ratings industry of Pakistan.

Identifying this gap COLTECH a widely recognized software development company has taken a step to transform the media ratings industry of Pakistan. They have employed a new and sophisticated technology for evaluating the Television viewership trends.

 

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