“On what planet do brands, including @duolingo, believe it’s cool to make jokes about a purported domestic abuse victim?” One individual blasted, “The Depp fandom bubble on TikTok is certainly real, but no brand should get anywhere near it,” with their tweet receiving over 44,000 likes.
“I’d sue Duolingo just to prove a point,” another raged, meaning that Heard should sue the firm.
A third person tweeted directly to Duolingo, “We’re waiting for a statement explaining why your staff believes domestic violence is a hilarious thing!”
However, not everyone was offended by the company’s involvement in the case, with one critic accusing Amber Heard supporters of grasping at straws in their wrath.
“You don’t really care about this, do you?” “A TikTok comment…from Duolingo?” wondered the Twitter user.
Some businesses may feel obligated to remark on the ongoing legal drama in order to stay relevant, as the case has captivated audiences across the United States.
According to a recent study by social media monitoring company NewsWhip, Americans are more interested in the Depp v. Heard trial than news items on inflation, abortion, or the Ukraine war.
Indeed, the trial has been broadcast live on social media, with tens of thousands of videos generated on TikTok about the case.
Videos using the hashtag “#JusticeForJohnnny” have been viewed 13.4 billion times on that app. The majority of the TikTok videos were disparaging of Heard and her testimony.
Depp is suing Heard for defamation over an op-ed she wrote in the Washington Post in 2018 in which she claimed she was a victim of sexual violence. She didn’t mention Depp by name in the essay, but it was written after Heard filed a restraining order against her ex-husband in 2016 due to allegations of abuse.
Depp is suing for $50 million in compensation. Heard has countersued for $100 million.