Pakistan Lounge
    Must Read

    Tiktoker Shoots Himself in Leg While Making TikTok Video in Lahore

    August 3, 2022

    Elon Musk had secret affair with Sergey Brin’s wife Nicole Shannahan

    July 25, 2022

    Twitter services crashes in Pakistan

    July 14, 2022
    Facebook Twitter Instagram
    Breakng News
    • Who Was Neal Currey? Firearm Influencer dies at 42 Confirms Wife Casey Currey
    • AED to PKR – UAE Dirham to PKR Rates Today in Pakistan | 29 August 2022
    • SAR to PKR – Saudi Riyal to PKR Rates Today in Pakistan | 29 August 2022
    • USD to PKR – Dollar Rate in Pakistan | 29 August 2022
    • Today Gold Rate in Pakistan | 29 August 2022
    • Schools and Collges to remain closed on 24 and 25 August across Sindh
    • NA 245 By Election Result 2022
    • Rs1,500 prize bond draw Results announced: List of draw 91
    • About Us
    • Contact Us
    • Privacy Policy
    Facebook Twitter Instagram
    Pakistan LoungePakistan Lounge
    Sunday, January 29
    • Pakistan
    • Sports
    • Entertainment
    • Technology
    • Business
    • World
    • Trending
    Pakistan Lounge
    Home » New and better player in Media-Ratings game

    New and better player in Media-Ratings game

    Muhammad UsmanBy Muhammad UsmanJanuary 8, 2018Updated:April 24, 2022 News No Comments2 Mins Read
    Media-Ratings
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Media ratings practices in Pakistan are based merely on speculations and irrelevant measures. The TV ratings provider Media Logic that is considered to be authentic by some has itself gone through a series of controversies, for instance, the famous Express News controversy in 2015. On the other hand, the technique to derive ratings through a very small sample size while claiming to represent the nationwide results is the bigger issue. However, recently we have witnessed an emergence of a new ratings provider known as MediaVoir, that has taken a step ahead to derive media ratings with accurate results. The process they have adapted is   that which is followed in developed countries such as United States and United Kingdom.

    When we talk about ratings, the first question that arises is that who are the leading broadcasters in the media business? Let’s discuss the trend going on in the market:

    In the top channels (all-genre), BOL News leads the game due to its attractive content and vibrant theme, while HUM TV takes the second position with excellent entertainment program. ARY Digital, ARY News, GEO News and GEO Entertainment take the succession.

    If we further classify the above mentioned list, then there are only two categories that are mainly existing in Pakistani media industries, which are Entertainment and News. In the Entertainment industry, HUM TV takes the lead with its touchy content that represents the true values of Pakistan. Going down the list, ARY Digital being one of the oldest players in the industry, takes the second position while GEO Entertainment and GEO Kahaani are the next two channels.

    If we only talk about the news industry, BOL News of course is the leader while on second number, ARY News stands still. GEO News, PAK News, Dunya and Samaa make their way to the third, fourth, fifth and sixth place respectively.

    While few TV channels cater to other categories as well such as; music, sports, movies, kids, cooking and infotainment. In music, 8XM is the winner, in sports, Ten Sports, in movies, Filmworld, in kids, cartoon network, in cooking show, Masala TV and in infotainment, Animal Planet.

    Muhammad Usman

    Also Read

    Miftah Ismail discusses the debate around Shehbaz’s pay increase announcement

    Researchers warn of a potentially catastrophic Zika virus spread

    Greeniche Natural Health, Leading Canadian Natural Healthcare Company to Launch its Brands in Pakistan

    Justin Trudeau In India With Family

    “Awaami suo motu” of Axact Scandal Is Acing Out Its Rivals

    Zainab Murder Case: ATC announces Four Death Sentences For Zainab’s Killer!

    Add A Comment

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    Latest

    Rs1,500 prize bond draw Results announced: List of draw 91

    August 15, 2022

    National Savings Launches Two Shariah Compliant Schemes – SITA & SISA

    August 10, 2022

    Karachi Rain: Intermediate Exams in Postponed Due to Rain in Karachi

    August 10, 2022

    Punjab lifts the ban on Business Timings & Closure of Markets on Sunday

    August 10, 2022
    Must Read

    Tiktoker Shoots Himself in Leg While Making TikTok Video in Lahore

    August 3, 2022

    Elon Musk had secret affair with Sergey Brin’s wife Nicole Shannahan

    July 25, 2022

    Twitter services crashes in Pakistan

    July 14, 2022

    Subscribe to News

    Get the latest sports news from NewsSite about world, sports and politics.

    Advertisement

    Pakistan Lounge, is and has been a pioneer in Pakistan’s news and digital journalism.

    Facebook Twitter Instagram

    Subscribe to Updates

    Get the latest news from Pakistan Lounge

    Recent Posts
    • Who Was Neal Currey? Firearm Influencer dies at 42 Confirms Wife Casey Currey
    • AED to PKR – UAE Dirham to PKR Rates Today in Pakistan | 29 August 2022
    • SAR to PKR – Saudi Riyal to PKR Rates Today in Pakistan | 29 August 2022
    • USD to PKR – Dollar Rate in Pakistan | 29 August 2022
    • Today Gold Rate in Pakistan | 29 August 2022
    • Pakistan
    • Entertainment
    • Technology
    • World
    • Business
    • Trending
    • Sports
    Pakistan Lounge 2022

    Type above and press Enter to search. Press Esc to cancel.